ASDA empowers employees and enhances customer experience with Microsoft Surface Copilot+ PCs | Microsoft Customer Stories
Empowering employees drives better customer outcomes. This customer story highlights how ASDA uses Microsoft Surface Copilot+ PCs to enhance both experiences. Read the story to see how these AI-powered devices transform productivity with built-in Copilot and intelligent Windows features. Contact Amaral Group, LLC to discuss how your customers can achieve similar success.
What motivated ASDA's digital transformation?
ASDA aimed to modernize its operations and equip employees with advanced digital tools to enhance efficiency and customer service. The company recognized the need for agility and a digital-first approach to improve collaboration and optimize service delivery.
How did ASDA implement the new technology?
ASDA partnered with Microsoft and Computacenter to facilitate a large-scale technology shift. They successfully migrated 18,000 users, 700 mailboxes, and 4,000 SharePoint sites while deploying over 8,000 Microsoft Surface devices within 130 days, with Microsoft providing essential guidance throughout the process.
What benefits has ASDA seen from this transformation?
The deployment of Microsoft Surface Copilot+ PCs has transformed ASDA's operations, enhancing collaboration among teams and ensuring products reach shelves on time. Employees feel empowered with the right tools, which has contributed to better service delivery and overall customer satisfaction.

ASDA empowers employees and enhances customer experience with Microsoft Surface Copilot+ PCs | Microsoft Customer Stories
published by Amaral Group, LLC
You want to choose the best IT option for your business, one that will be dependable, efficient, and cost-effective. We understand that. At the Amaral Group, LLC, we’ve been providing information technology services to our valued customers throughout New England and the Carolinas since 1998. For over 25 years, we’ve grown with the ever-changing trends in technology, so that we can offer you the most up-to-date IT solutions when it comes to finding the right fit for your business. Microsoft Office 365/Azure, SharePoint, OneDrive, AWS, Google Cloud & Workspace, App Development, Voice, Network, and IT Security – we have the experience and commitment to deliver.